I’m taking this opportunity to first thank each and every one of you for your continued support to Flora2000. We have made great strides over the past decade and we look forward to continuing to provide you with the finest floral arrangements and customer service available.
To ensure we continue meeting your needs with an unparalleled customer experience, we are undertaking a complete web site makeover of Flora2000.com. Once complete, the site will not only have a new look and feel, but also will be easier to navigate, feature new products and highlight the new Flora2000 blog. The blog will provide floral recommendations, advice and tips on choosing the right arrangement or bouquet for any occasion as well as feature insights from some of our master florists located around the world.
Let me share with you all, the thought behind the new look of our site.
We first started to understand as to which icons would represent our brand and would give a meaning to what we do. Hence we came up with the below icon development chart.
The first row in the icon development represents various types of deliveries and gifts. The second row has different kinds of flowers and the third has monuments from different parts of the world. All the above put together deliver our statement – “Same day delivery to more than 150 countries worldwide with over 3000 different floral arrangement to choose from.”
Once we finalized with the above icons we had to decide which color and the elements would compliment our brand logo and would match up to our premium standards. Below is the color development phase.
We chose shades of purple, pale orange and gray color to compliment our brand logo as they not only gel well together but also have a peculiar premium feel attached to them.
These designs (which are images), are not fully fine tuned but we hope they give you a brief idea about the thought behind the scenes.
Thanks again for your support. We enjoy delivering your flowers…
Rehan Yar Khan
Founder – Flora2000