Rehan at World Cut Flower Congress


The World Cut Flowers Congress is the annual gathering of the cut flower industry, held in (where else) Amsterdam. Your’s truly is a Keynote Speaker on how to use technology and processes to ensure quality and efficiency even while delivering in 150+ countries. The event is from the 8th – 10th of October and I’ll try and post a transcript of my address here.

Rehan at World Cut Flower Congress was last modified: June 21st, 2007 by RYK - Founder

About RYK - Founder

Hi, I'm the founder & CEO of As you have probably gathered by now, I love flowers. This love affair began in the early nineties when I had the opportunity to visit the Floriade in Holland, where the landscape had been transformed into a beautiful garden of gorgeous flowers. I was also looking for a new career and I thought what better career than one which is so emotionally fulfilling and beautiful. I started my floral career as an importer of seed material and an exporter of flowers, but it was floral gifting that was my true love. So when the Internet came along in 2000 I set-up, allowing people to gift flowers conveniently through the Internet. Shortly after, I started getting requests for the overseas delivery of flowers to friends, family and co-workers. Country by country, using my floral industry contacts, I identified the leading florists in each country and set-up a network that today allows our customers to send high quality flowers in over 150 countries. Ofcourse, Flora2000 goes far beyond my own effort. I have been blessed with a skilled and dedicated team; and excellent florist partners worldwide. I hope through this blog you will learn more about all of us and give us feedback that keeps us improving. Thank You.
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